Evo™ energy is meant to be a company which provides sustainable power and fuel diversification while also conserving the nation’s natural resources. We were required to create a brand identity for evo™ which represents their company values.
Evo™ Stationery
Process & Results
Creating this logo was a huge learning curve for me. Before it, I felt as if I really struggled with creating simple marks, often opting for the safety of a wordmark. I challenged myself every step of the way and after sketches, brainstorming, and research; I zeroed in on the ones I felt had potential. A lot of work and thought went into the green leaf mark, which contains the natural letterforms of the e, v, and o. It represents evo’s touch with nature and its willingness to grow as times change and the demand for sustainable resources escalates. I chose bold, eye-catching colors to emphasize its modern values.
Graphic Standards Guide, Marketing Collateral
Sales Sheet, Marketing Collateral
Brochure, Marketing Collateral
Pocket Folder, Marketing Collateral
Van–Side View, Ephemera
Van–Back View, Ephemera
