The goal of this project was to redesign the product packaging in a way that meets all the requirements of an existing brand. It was necessary to create advertisement posters and from that choose elements to apply towards the final packaging, ensuring the brand remained consistent.
Cocoa Puffs Packaging
Process & Results
I conducted a significant amount of research into the way Cocoa Puffs markets itself; I even bought a box of cereal to make sure I didn’t miss the slightest detail (also so I could eat it, I’m cuckoo for Cocoa Puffs). This was my first Illustrator heavy project. Though I had used the program plenty of times before, creating this allowed me to polish up my basics and discover techniques that are now second nature to me. It planted the seed for all the things I would grow in the future, from book cover art down to the smallest details of a logo.
Cocoa Puffs Ad Poster
